About the principal

BLONDEcomm Pty Ltd was formed by marketer and writer Amanda Falconer. With over 20 year’s experience in marketing, she’s been everything from a film publicist to marketing manager. She’s also a published author – her book The Renovator’s Survival Guide was published by Penguin in 2009.

Having finally wrestled free of corporate slavery, she now freelances as a writer and marketing consultant for clients and brands that have complex stories to tell. (Chocolate brands need not apply.)

Comments on this entry are closed.

Next post: Heard not read

What I do:

There are lots of marketers and there's lots to marketing. However, one thing I'm exceptional at is animating industrial, non-glamour brands.

I don't mean ads. I focus on creating and evolving new maps of communication: pathways between brands and tribes of customers.
This could be:

Digital and print publishing
Editing and writing
Marketing strategy
Contact options:

T +61 2 8006 9115
F +61 2 8580 4684
E email@amandafalconer.com
Latest work:

A short book and accompanying video on affordable housing projects around the country - check out the pdf here .

The custom published, consumer magazine LookHome which I re-launched in 2007. I was the Executive Editor on issues
5, 6, 7, and 8 and most recently, the 2009 LookHome Design Annual.

I'll be editing the 2010 LookHome Design Annual later in the year.

A series of books for building materials company James Hardie, covering everything from the cost of construction to sustainability.

The Smarter Design Book

The Smarter Green Book

The Smarter Construction Book
My other sites:
- Amanda Falconer
- The Renovator's Survival Guide

Other projects…

In the world of How to books, the Dummies franchise unquestionably leads the pack. And if you regard The Complete Idiot's Guide as a mere follower - with the publishing might of Penguin behind it - then you could be forgiven for thinking that in launching A Blonde's Guide® I am simply barking mad.

While many Dummies and Idiot's books have great information, they're also often just like a meat pie.

A lot of gravy. Not much meat.

I know I'm not alone when I say I think my time is precious. So when I'm on a search to find out how to do something, I want silver bullets, fired fast.

Preferably delivered with a chuckle at the same time.

Unfortunately those Dummies and Idiots make me work too damn hard. They're just too long. They're frequently repetitive. They make me search for the gold. (Or silver.)

The other thing is, they're mostly books. And today, sometimes a book just isn't necessary or even the best way to transfer insights.

So I decided there was room for something else.

Silver bullets fired fast. Peppered with Blonde Moments® - the stories of real life stuff-ups. (Maybe it's the Aussie in me, but I love it when people can, as we say out here, take the piss. And while it's important to know what works, sometimes it's even better to know what doesn't.)

Delivered in a book when it suits, as a seminar when that's better, and as interactive web-streamed tv when that's better still.

A Blonde's Guide® . How to with a difference.

About the principal

What I do:

This could be:

Contact options:

Latest work:

My other sites:

Other projects…